![]() And General Mills and Danone have each partnered with the Girl Scouts to create cereal and coffee creamers, respectively, based on flavors of the iconic cookies. Dunkin' has worked with Kellogg to create coffee-flavored Pop-Tarts. PepsiCo recently created a soft drink that combines the taste of Pepsi with the flavor of Peeps. The research showed a Krispy Kreme fusion would be the perfect addition to the lineup, Smartfood said.įood mashups are a popular way for two well-known brands to tap into their product awareness. ![]() After positive reviews, it assembled a panel of Gen Z consumers to brainstorm other mashup ideas. In 2020, Smartfood partnered with PepsiCo's Cap'n Crunch to release Cap'n Crunch's Crunch Berries Popcorn Mix as the first-ever co-branded limited-edition flavor. "We are constantly looking for inspiration and pushing the boundaries of what's possible, which is why we're so excited to be teaming up with Krispy Kreme to give our fans something that's new and never been done before," Tina Mahal, vice president of marketing with PepsiCo's Frito-Lay North America, said in a statement.
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